MacVoices #25286: Live! - Coca-Cola's New AI Holiday Ads and The Rise of Prediction Markets

The MacVoices Live! panel debates Coca-Cola's new AI-generated holiday ads, whether the approach undermines emotion-driven seasonal marketing, and how brands use AI to shorten production timelines. David Ginsburg, Marty Jencius, Brian Flanigan-Arthurs, Eric Bolden, Jeff Gamet, Chuck Joiner, Norbert Frassa, and Kelly Guimont also explore the growing influence of prediction markets, concerns about manipulation, and what these trends say about shifting norms in tech, advertising, and culture.

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Show Notes:

Chapters:

[0:00] Coca-Cola's new AI holiday ads introduced [0:25] Reactions to AI-generated seasonal marketing [1:50] Debate over tradition, emotion, and AI in holiday campaigns [3:29] Concerns about AI accuracy and cultural cues [4:23] Coke–Pepsi reactions and artist pushback [5:14] Behind-the-scenes questions and production motives [7:41] Theory: AI used primarily to generate conversation [8:18] Report: AI ad completed in one month, not a year [9:59] Early holiday marketing and seasonal fatigue [13:12] Introduction to prediction markets [13:38] Coinbase CEO manipulates prediction outcomes [15:14] "Worst timeline" vs. "stupidest timeline" debate [15:32] Comparing prediction betting to tech press bingo [17:07] Prop bets, Super Bowl example, and manipulation risks [18:26] Serious concerns about professionalism and market integrity [20:11] Crypto culture and perception of financial norms [21:42] Questioning whether norms even exist anymore [23:19] Panelists share where to find their work [28:56] Closing remarks and community information

Links:

Coca-Cola Is Trying Another AI Holiday Ad. Executives Say This Time Is Different https://www.hollywoodreporter.com/business/digital/coke-new-ai-holiday-ad-video-1236416491/

Coinbase CEO Brian Armstrong flips prediction markets with last-minute earnings call word salad https://www.fastcompany.com/91433012/coinbase-ceo-brian-armstrong-flips-prediction-markets-with-last-minute-earnings-call-word-salad

Guests:

Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn, but prefers Bluesky.

Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast.

Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud.

Norbert Frassa is a technology "man about town". Follow him on Twitter and see what he's up to.

Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet.

David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud.

Kelly Guimont is a podcaster and friend of the Rebel Alliance. You can also hear her on The Aftershow with Mike Rose, and she still has more to say which she saves for Twitter and Mastodon.

Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession 'firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC).

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