Waveform: The MKBHD Podcast Craig Federighi talks WWDC and Apple's Big Design Ideas
Jun 26, 2020
Craig Federighi, Apple's Senior VP of Software Engineering, shares insights from Apple's first online WWDC. He highlights exciting new features like seamless AirPods switching and the highly anticipated iOS 14. The conversation dives into Apple's design philosophy, touching on the evolution of hardware and the importance of user familiarity. Federighi also discusses the unique challenges of an online event, the balance between advanced tech and user-friendly interfaces, and the creative approaches that made this WWDC a standout.
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Craig's Keynote Viewing Habits
- Craig Federighi hates looking at himself on camera.
- He didn't watch the keynote until it premiered, preferring to avoid his own segments.
Future of Apple Keynotes
- Apple is considering how to blend the benefits of pre-recorded keynotes with live events.
- They aim to use learnings from this unique online-only WWDC to improve future presentations.
Jiggle Mode
- Craig Federighi revealed that "jiggle mode" is the internal term used at Apple.
- He hadn't realized it was an internal term until the public reaction to its use in the keynote.