Bloomberg Talks Ferrari CEO Benedetto Vigna Talks Earnings & Ferrari's First All-Electric Car
Oct 15, 2025
Benedetto Vigna discusses Ferrari’s ambitious earnings projections and the strategy behind their first all-electric car, Elettrica, set for 2024. He emphasizes the importance of maintaining product scarcity and exclusivity, ensuring that high-value models remain limited. Vigna also touches on changes to their EV strategy, trimming their 2030 targets amid market shifts, while revealing the excitement around physical controls mixed with modern digital design. Finally, he outlines Ferrari's tailored approach for the Chinese market.
AI Snips
Chapters
Transcript
Episode notes
Confidence In Ambitious Long-Term Targets
- Benedetto Vigna says Ferrari's new plan is equally ambitious as the previous one and they will deliver on promises.
- He frames the strategy as long-term determination, not a lowered bar to surpass.
Scarcity As Strategic Priority
- Vigna emphasizes scarcity as core to Ferrari's business model and client satisfaction.
- He warns that prioritizing investor demands over client experience could backfire.
Cap Supercar Share To Preserve Exclusivity
- Ferrari will limit Icona and supercars to no more than 5% of volumes to preserve exclusivity.
- Vigna links client happiness directly to owning something few others can have.