Amazon's Video Streaming Strategy

Amazon's video streaming service, Prime Video, is gaining momentum with around 155 million monthly viewers. Despite not all their shows being critically acclaimed or highly rated, Amazon is finding success in other revenue streams like advertising and selling other providers' content. The company's extensive data on consumer behavior and its ability to measure ad effectiveness make it an attractive platform for advertisers. Additionally, Amazon's strategy of becoming a landlord of streaming content, where they show content from other providers and take a cut of the revenue when users subscribe or purchase content, mimics their successful e-commerce model. While other streamers focus on huge hits, Amazon's diversified revenue streams allow them to make a solid business out of video without necessarily relying on blockbuster successes.