UsTwo & Monument Valley: Building a culture of side projects, with Matt Miller 'Mills'

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About the guest

Our guest today is Matt Miller, better known as Mills. Mills is best known for co-founding digital design studio UsTwo, with his cofounder Synx. They have clients like Joe Wicks, Lego, Co-op, Google’s Deep Mind and Samsung to name just a few. 

Mills created a culture at UsTwo of experimentation, creativity and risk taking within the agency. They had 16 internal side project experiments, or as Mills likes to call them ‘succailures’. Learning from each one, as we tend to do with side projects, their learning culminated in the phenomenal success ‘Monument Valley’ - a game downloaded over 150 million times. The success of this experiment led to an entire new entity of UsTwo - UsTwo Games.

He’s since stepped back from UsTwo, and we talk about his new life as an investor - investing in over 38 companies and challenging what it really means to be an ‘investor’, as well as his own side project adventures in podcasting.

We also talk about what you need to create a successful game, why it matters to follow your curiosity, why it’s essential to have something outside your main work and his view on success and happiness. 

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Check out UsTwo here, or check out Mills here

If you enjoy this episode, consider buying me a coffee to show your support! ☕️ We currently make a loss on the show and your support means the world!

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