Neville Medhora Talks Copywriting Interview: The Business of Podcasting with Ryan Helms
Apr 16, 2025
Ryan Helms, former CEO of Legacy Podcasting, dives deep into the intricate world of podcasting and content marketing. He discusses how podcasts can serve strategic business goals beyond mere popularity. Helms emphasizes the importance of aligning content with specific business objectives, advocating for video over audio for better engagement. He also explores niche monetization strategies and the evolving landscape influenced by AI. The conversation highlights the significance of personal connections and authentic engagement in building successful content strategies.
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Three Podcast Goals Defined
- Podcasts have three main goals: audience growth, conversion focus, and business development.
- Misaligned expectations between goals and strategies cause many to quit podcasting.
Make Video-First Podcasts
- Create podcast content with a video-first mentality and let audio be a by-product.
- Aim for 80% good video quality before repurposing as audio without heavy edits.
Use Video CTAs to Convert
- Treat every video as a landing page with a clear call-to-action and URL link.
- Place calls-to-action prominently in YouTube descriptions to boost conversions.