Neville Medhora Talks Copywriting
Interview: The Business of Podcasting with Ryan Helms
Apr 16, 2025
Ryan Helms, former CEO of Legacy Podcasting, dives deep into the intricate world of podcasting and content marketing. He discusses how podcasts can serve strategic business goals beyond mere popularity. Helms emphasizes the importance of aligning content with specific business objectives, advocating for video over audio for better engagement. He also explores niche monetization strategies and the evolving landscape influenced by AI. The conversation highlights the significance of personal connections and authentic engagement in building successful content strategies.
01:11:06
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Quick takeaways
- Podcasts can aim for diverse goals beyond audience growth, such as conversion and business development tailored to specific needs.
- A smaller, targeted audience can generate substantial revenue for businesses, demonstrating that success isn't solely defined by high download counts.
Deep dives
Goals of Podcasting
Podcasts can serve three primary goals: audience growth, conversion focus, and business development. Many individuals enter the podcasting world with the aspiration of achieving massive audience growth, seeking to be in the top percentage of popular shows. However, this is only one possible goal and doesn’t cater to everyone's needs. For instance, while shows like 'My First Million' focus heavily on growing their audience, others may prioritize conversion, such as generating leads or fostering business relationships, recognizing that the intended outcomes of their podcast may differ significantly.
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