The Stanza

Ian Schrager

26 snips
Oct 22, 2025
Ian Schrager, the legendary hotelier behind Studio 54 and the boutique hotel movement, shares his insights into hospitality and nightlife. He reflects on how the 'magic' of Studio 54 influences his focus on experience over product. Ian emphasizes the importance of vibrant public spaces in hotels and the role of good food and beverage in enhancing guest experiences. He predicts a shift towards personalized luxury and stresses the need for independent thought amid the rise of large hotel chains, all while sharing the lessons he learned throughout his trailblazing career.
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INSIGHT

Magic Over Product

  • Studio 54 taught Ian that the product can be ordinary but the experience must be magical.
  • He transferred that focus on creating 'magic' into hotels rather than relying on the bed itself.
INSIGHT

Hotel As City Microcosm

  • Ian views hotel public spaces as a microcosm of the city that should offer the city's social life under one roof.
  • He used lively lobbies and bars to make hotels complete and socially accretive to the guest experience.
ANECDOTE

Funding Morgans With Studio 54 Notes

  • Ian financed Morgans by trading promissory notes from the Studio 54 sale for ownership in a dilapidated Executive Hotel.
  • The property was a small, unlikely building that offered an opportunity to disrupt hotel norms.
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