Interview with RxWare CEO Yishai Knobel

We discuss the fragmentation of the US healthcare system and how it prompted Yishai to create a solution for seamless patient experiences and improved healthcare outcomes. The solution, RxWare, helps companies rethink the patient journey tech stack.

Yishai provides an update on his 2023 predictions with an emphasis on how manufacturers are adapting to meet consumer needs in a frictionless and contextual way.

We discuss the importance of companies connecting with patients at relevant moments, the limitations of AI in patient interactions and the intersection of digital therapeutics, patient support technologies, and regulatory rules.

As of March 2025 HealthBiz is part of CareTalk. Healthcare. Unfiltered and can be found at the following links:

• Spotify https://open.spotify.com/show/2GTYhbNnvDHriDp7Xo9s6Z
• Apple https://podcasts.apple.com/us/podcast/caretalk-healthcare-unfiltered/id1532402352
• YouTube https://www.youtube.com/@CareTalkPodcast
• CareTalk website https://www.caretalkpodcast.com/

Host David E. Williams is president of healthcare strategy consulting firm Health Business Group.

Episodes through March 2025 were produced by Dafna Williams.