That Will Never Work #28: The Most Important Decision? Deciding Who You're Building For.
Dec 14, 2021
Join David Grew, a radiation oncologist turned innovator, as he discusses his mission to enhance doctor-patient communication through a cloud-based platform. He delves into the challenges of providing clear information during tough consultations and the potential of digital resources like personalized video libraries. Grew shares insights on navigating healthcare regulations while revolutionizing patient education. The conversation emphasizes the importance of understanding your audience in entrepreneurship and how technology can bridge gaps in healthcare communication.
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Innovate Within Constraints
- Innovators in regulated industries must operate within constraints while trying to effect change.
- Disrupting medical knowledge sharing requires balancing paradigm respect with innovation.
Low Patient Recall & Doctor Burnout
- David Grew observed that patients remember only about 20% of what doctors say after a week.
- He also noticed doctors face burnout from repetitively explaining the same information verbally.
Blend Video With Personal Care
- Use videos as a backstop, not a replacement for direct doctor-patient interaction.
- Videos supplement in-person care by allowing patients to revisit explanations asynchronously.