From a sophisticated analysis of the names and timestamps of many of our commenters, we discovered something that surprised us: digital analytics is a profession that is practiced outside of North America! This fact blew our minds, but ,curious analytics types that we are, we set to work finding someone with whom we could chat about digital analytics in Europe...and found Matthias Bettag. Join us for 47 minutes (that's 47 minutes in metric) discussing the subject.

People, places, and things reference in this episode include:

• Digital Analytics Hub (conference)
• iWebtrack
• AT Internet
• Yandex
• Piwik
• Safe Harbor decision
• Angela Merkel
• Europe (band)