Planet Money TikTok to the top
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Apr 21, 2022 Musician Tai Verdes reflects on his extraordinary rise from a Verizon sales clerk to a Top 40 pop star, thanks to TikTok. He shares how he cracked the platform's algorithm to go viral and discusses innovative strategies he used to build an engaged audience. Tai talks about the emotional connection behind his music and the unexpected success of his songs. He emphasizes the balance between authenticity and creativity, revealing how social media transformed his musical journey and the entire landscape of the industry.
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From Verizon to TikTok
- Tai Verdes, a Verizon store employee, aspired to be a pop star but struggled with traditional music industry routes.
- During the pandemic, he turned to TikTok, experimenting with various strategies to gain musical fame.
Paid Promotion Experiment
- Pay people to use your songs in their TikTok videos to boost visibility.
- Ty Verdes initially tried this with "Skin Routine," but it didn't gain much traction.
The Two-Line Hook
- Hook listeners within the first two lines of your song.
- Ty Verdes' brother gave him this crucial advice, which he now follows religiously.