142: Martech’s Separation and Return to Data Infrastructure with Scott Brinker of HubSpot

Highlights from this week’s conversation include:

• Scott’s background in martech (3:10)
• Where things have gone wrong between IT and marketing (5:46)
• The explosion of digital marketing data (12:04)
• Costs of having data siloed (16:14)
• The convergence of marketing and IT teams around data (19:27)
• Navigating the massive landscape of martech tools (26:10)
• Needed tools in the martech stack (31:11)
• The importance of an accurate attribution model (34:37)
• Building tooling for marketers and developers to use (39:20)
• Future areas of development in the martech space (44:46)
• Final thoughts and takeaways (52:40)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.