265 - Dear B2B CMOs: Customer Love Is The Strategy (Shannon Howard, Intellum)

Shannon Howard is Senior Director of Customer & Content Marketing at Intellum. Intellum is AI transformation for enterprise learning. $25M in funding, 139 people.

Here’s what we cover:

05:35 Shannon shares some Creative Customer Marketing Strategies

08:41 Building the Foundation for Customer Marketing

11:09 The Role of Data in Customer Marketing

14:00 Surprise and Delight

16:49 Empowering Customers Through Recognition

19:57 Segmentation and Personalization in Marketing

22:33 B2B vs B2C Marketing Dynamics

26:28 Why Customer Marketing is often overlooked by CMOs

30:00 Customer Marketing Strategies to put in your back pocket

33:17 The Role of Customer Research & Shannon's take

37:12 The Impact of AI on Customer Insights

50:38 Shannon asks Anna her burning question

Shannon on LinkedIn: linkedin.com/in/shannonlagassehoward

Intellum: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.intellum.com

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Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠

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