Round Table China The "older crowd" is loving concerts!
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Jan 3, 2025 Concerts are seeing a surprising influx of fans aged 40 to 60, eager to relive their musical past with veteran artists. This trend is sparking discussions about nostalgia and the changing dynamics of live music, as older audiences embrace performances like never before. While enjoying the music, older concert-goers face challenges like loud volumes and high ticket prices. Influences from short video platforms are also helping to bridge generations, creating diverse crowds at shows and reinforcing the emotional connections formed through music.
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Older Concert-Goers on the Rise
- In 2024, older crowds (40s-60s) are increasingly attending concerts in China, purchasing tickets to see veteran singers.
- This marks a shift in the concert scene, which was previously dominated by younger generations.
Daolang's Ticket Frenzy
- Daolang, a veteran artist, sold out concert tickets in seconds, astonishing Gen Z.
- Some tickets were resold at inflated prices, reaching up to $1,780 or even $10,000.
Zhou Huajian's Sold-Out Concert
- Singer Zhou Huajian, in his 60s, also sold out his Beijing concert in seconds.
- He Young attended and observed many working-class people enjoying the nostalgic atmosphere.