

Use Points Like Never Before with Lin from bookit.com | Ep 250
12 snips Aug 19, 2025
Lin Dai, CEO and co-founder of SuperLogic and board member of BookIt.com, shares his innovative vision for loyalty programs. He discusses how blockchain technology is set to revolutionize rewards, allowing users to redeem points for unique experiences like concerts and sports events. Lin emphasizes the shift from traditional travel rewards to experiential ones, providing insights into maximizing points and the challenges of aggregating experiences. He unveils BookIt, a platform that simplifies earning and redeeming points, making travel rewards more accessible than ever.
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Blockchain Powers Consumer-Friendly Rewards
- Lin built a blockchain-backed rewards platform to represent loyalty value in a consumer-friendly way.
- Major partners like Warner Music and American Express validated the model and adoption potential.
Experiences Are The New Rewards Frontier
- Experiences are the next major battleground for card issuers chasing Millennial and Gen Z customers.
- Aggregating experiences is technically harder than travel because inventory sits on incompatible rails.
Try Lotteries For High-Value Experiences
- Use points for lotteries and accessible VIP experiences rather than only chasing top-tier once-in-a-lifetime redemptions.
- Enter low-cost promotions for high-value accessibility to exclusive events.