Getting in the Bourbon Business with Kenny Coleman

Kenny Coleman is the executive producer and co-host along with co-creator, Ryan Cecil of Bourbon Pursuit, the #1 whiskey podcast and the proclaimed “Official Podcast of Bourbon”.  With 17 years of experience working in technology, he offers a perspective of industry disruption and what it means for bourbon.  Kenny has been a presenter at Bourbon Society meetings, and conferences, a frequent guest on other podcasts, and a panel moderator at Bourbon & Beyond music festival.  He got into bourbon back in the early days of college when it was handle of Kentucky Tavern and Very Old Barton on a weekly basis.  The present-day culture has consumed his life. 

Brett Gilliland sat down with Kenny, co-founder of Pursuit Spirits, to discuss his journey and the secrets behind their success. Starting with just $15,000, Kenny and his partner embarked on a mission to create unique blends and age whiskey for both quality and cost efficiency. They took ownership of the entire production process, carefully blending whiskey from various distilleries to create their signature product, Pursuit United. Throughout the podcast, Kenny emphasized the importance of passion, reinvestment, and strategic growth in building their brand. By reinvesting profits back into the business, they were able to expand their operations and reach a wider audience.

One of the key highlights of the podcast was Kenny’s discussion on their innovative approach to blending and production. By sourcing whiskey from different distilleries, they were able to create unique flavor profiles that set them apart from the competition. This allowed them to cater to a diverse range of consumer preferences and expand their customer base. Kenny also touched upon the evolving whiskey market and consumer behavior. He emphasized the significance of flavor profiling and how it plays a crucial role in attracting and retaining customers. By understanding the changing tastes and preferences of whiskey enthusiasts, Pursuit spirits has been able to stay ahead of the curve and adapt their offerings accordingly.

 

Like any entrepreneurial journey, Kenny and his partner faced their fair share of challenges. However, their unwavering passion and commitment to quality helped them overcome these obstacles. They also discussed the success of their podcast, which has become a valuable platform for sharing their knowledge and connecting with whiskey enthusiasts around the world. In conclusion, Kenny’s story is a testament to the power of passion, reinvestment, and strategic growth. By taking ownership of their production process, pursuing innovation in blending and production, and building strong relationships with their customers, Pursuit spirits has carved a niche for themselves in the competitive bourbon industry. Whether you’re a whiskey enthusiast or an aspiring entrepreneur, there’s plenty to learn from Kenny’s journey.

Check out the full interview on YouTube:

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