FYAM: An Introduction to Time to Market (T2M) in EBM
Mar 11, 2024
11:31
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Exploring the integration of evidence-based management principles into leadership mindset, balancing Time to Market with customer value, understanding customer preferences, and emphasizing the reliability of metrics in EBM's Time to Market concept.
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Quick takeaways
Quick decision-making based on customer needs is crucial for Time to Market success.
Focusing solely on velocity metrics can mislead about actual Time to Market performance.
Deep dives
Understanding Time to Market
Time to Market is crucial for organizations to deliver new capabilities, services, or products rapidly. It involves quick decision-making based on customer needs and market demands. The reliability of other metrics in a dashboard hinges on the accuracy and speed of Time to Market measurements. The ability to learn quickly and adapt based on feedback is essential for successful Time to Market strategies.
Avoiding Illusions in Time to Market Measurements
Organizations should not deceive themselves by equating completion with delivery in Time to Market assessments. Focusing solely on velocity metrics can mislead about actual Time to Market performance. Inaccurate metrics can lead to misconceptions about product readiness for customers, emphasizing the importance of tangible delivery rather than just completion.
Balancing Focus in Time to Market Measurement
While fast delivery is crucial, organizations should not overlook the value and satisfaction provided to customers. Overemphasizing speed in Time to Market can lead to neglecting other key performance indicators related to customer value and satisfaction. Finding the right balance between speed of delivery and customer needs is essential to ensure long-term success and customer loyalty.
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