In this episode, Matt & Lauren discuss one of the most successful marketing strategies, share ideas and tips for building your email list, and review best practices for keeping those subscribers engaged.

Dive Deeper

💡 Check Out These Reports

Lulu & The Tilt’s Creator Insights Report
Email marketing stats from HubSpot’s State of Marketing in 2024 report
Written Word Media’s 2023 The State of Indie Authorship report

💡 Read These Blog Posts

Email Marketing for Authors
How to Build an Author Email List
Email Marketing for Ecommerce from Mktg Rhythm
Email List Management Best Practices from Campaign Monitor
5 Ideas To Acquire Email Addresses From Your Social Media Audience from The Tilt
The Ultimate Guide to Email Marketing for Authors from ConvertKit

Sound Bites From This Episode

🎙️ [4:49] “The other thing that's great about email marketing though, and I think that is probably the most important thing to touch on, is that email marketing is pretty much the only channel or marketing tactic where you can pretty much own your audience and it doesn't necessarily belong to somebody else. And that's really important these days when you're trying to not only build [an] audience, but build a business over time.”

🎙️ [15:01] “A lot of people will say to us, well, that's all fine and good, but how do I get them to go from my social media account, following me on Facebook or Instagram or TikTok, over to my email list? Lauren just laid it out for you, like one of the best and easiest and most beneficial ways to do that. You have to give them a reason to.”

🎙️ [33:18] “If they don't click through, then what's the point? And they're not going to click through if the subject line doesn't convey the reason why they should.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.

Nemesis: Alcibiades and the Fall of Athens (David Stuttard)