In episode #892, we discuss the marketing strategy you need to try. See what you can change up in 2019.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: You Have to Try This Marketing Strategy in 2019
[00:40] The Blue Ocean Strategy assumes that a red ocean means blood in the water (a lot of competition), whereas a blue ocean means less competition.
[01:30] Hubspot got into the CRM space a few years ago.
[01:56] They coined the term “inbound marketing”.
[02:42] The web is changing.
[03:10] Infrastructure and engineering are easy now, because of AWS and being less costly.
[03:15] Freemium is a way to separate yourself from the crowd.
[04:22] Start in the blue ocean before diving into the red.
[04:55] Content marketing is hard to get into, because so many people are doing it.
[05:15] Find alternative content outlets.
[05:55] Be consistent and your fans will find you
[05:59] That’s it for today!
[06:03] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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