

NFTs: The Future of Art with Nicole Sales
The art world is ever-changing, yet we’ve never seen so much progress in any industry within such a short period of time. We are joined today by Nicole Sales, the Business Director of Digital Art Sales at Christie’s sharing with us how NFT and blockchain technology are changing the art world and providing new ways of thinking about the exchange of value in the art space.
Nicole is responsible for the business strategy and operations of Christie’s NFT program. She joined Christie’s in 2012 and has held various positions, primarily within the 20th and 21st Century Art departments. Nicole holds an MBA from Columbia Business School and BA in Art History and Economics from Duke University.
[00:01 - 10:07 ] Opening Segment
- Welcoming Nicole to the show
- 2022 Art Basel in Miami
[10:08 - 32:46] The Shift of Traditional Modern Art Space to NFT
- New clients' demographics and their business impact
- Managing crypto space vulnerabilities
- On-chain-off-chain custody explained
- NFT’s digital art boom from pre to post COVID
- The importance of brokerage in acquiring art pieces
- How NFT is transforming the roles of the artists
- NFT’s environmental impact
- Metaverse as the future of auctions
- Maintaining the brand amidst digitalization
- Christie’s customer avatar: People who love luxury
[3:48 - 35:14] Wrapping Up!
- Nicole rooting for Duke
- Connect with Nicole on the links below
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Connect with Nicole:
Twitter and Instagram: @nicoleasales
Website: https://www.christies.com/en
Connect with me:
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