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The Hustle Daily Show

ChatGPT and Taylor Swift dominate 2023

Dec 7, 2023
ChatGPT named fastest growing brand of 2023, Taylor Swift chosen as Time's person of the year, Panera faces lemonade trouble, and discussions on Gen Z's preference for craft cheese, shifting preferences of younger generations towards controversial brands, and the appeal of fast fashion companies.
14:25

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Quick takeaways

  • ChatGPT was named the Fastest Growing Brand of 2023 by Morning Consult, attributing its significant rise in consideration to the release of Dali and the continued buzz around AI and ChatGPT throughout the year.
  • Taylor Swift was named Time's person of the year for her influence and impact, including her movie release that helped boost theater traffic after the pandemic, making her a deserving recipient of the title.

Deep dives

ChatGPT named fastest growing brand of 2023

ChatGPT was named the fastest growing brand of 2023 by Morning Consult. The report calculated brand growth based on the share of consumers considering making a purchase from October 2023 compared to January 2023. ChatGPT saw a significant rise in consideration, going from 5.9% to over 16% during that time period. This growth was attributed to the release of Dali and the continued buzz around AI and chat GPT throughout the year.

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