The Hustle Daily Show ChatGPT and Taylor Swift dominate 2023
Dec 7, 2023
ChatGPT named fastest growing brand of 2023, Taylor Swift chosen as Time's person of the year, Panera faces lemonade trouble, and discussions on Gen Z's preference for craft cheese, shifting preferences of younger generations towards controversial brands, and the appeal of fast fashion companies.
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Juliet’s Personal Train Enthusiasm
- Juliet shared that she personally can't drive due to a visual impairment.
- She is a big fan of trains, appreciating them as an alternative form of transportation.
ChatGPT's Meteoric Brand Growth
- ChatGPT was named the fastest growing brand in 2023 due to its huge increase in consumer consideration.
- It grew from 5.9% consideration in January to over 16% in October, showing a meteoric rise.
Gen Z Loves Craft Cheese
- Gen Z's top fastest growing brand was craft cheese, not ChatGPT.
- They care about sustainability and nostalgia, which boosted craft's popularity among younger consumers.