Our largest-ever North Island tourism alliance is just getting started, as they work to win over Australian travellers this week.
More than 70 tourism operators are attending events in Sydney today and Melbourne tomorrow under the partnership Kiwi North.
It was formed in May, when 15 tourism North Island organisations joined forces to draw more attention from key markets.
Tātaki Auckland Unlimited Destination Director Annie Dundas told Mike Hosking that the aim is to show that the North Island has just as much to offer as the South Island does.
She says the South Island enjoyed a great lift in tourist numbers from Australia, and they’re hoping to see a lift of 1-2% for the North Island from this work.
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The Mike Hosking Breakfast