Episode 58: Fun, Bold, Vegan and Cruelty-Free: How I Scream Nails Successfully Moved from a Service Business to Build An Online Product-Based Business

Listen to today’s interview as Fiona talks to Celia Cecchi, founder and director of I Scream Nails - an Australian made vegan, cruelty free, high quality nail polish about how her interest in nail art led to starting a successful product-based business that expanded quickly to the US. 

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Topics discussed in this episode: 

Introduction

Catching Up

Coming up with I Scream Nails

Growing the business

The testing process

Obstacles in manufacturing locally

On having the final say

Celia's upbringing

On starting as a pop up

Managing people

Owning the business with your partner

On doubting self in managing the business

Social media coverage for the brand

Connecting with the audience through social media

Process of onboarding

Mantras during hard times

Changing anything for the business

Tech tool recommendations

Most proud moment in running the business

Connecting with Celia

Conclusion
 

Connecting with I Scream Nails

US Store: www.iscreamnails.com

Au Store: www.iscreamnails.com.au
 

Email: info@iscreamnails.com.au

Instagram: https://www.instagram.com/iscreamnails/

Facebook: https://www.facebook.com/iscreamnails

Twitter: https://twitter.com/iscreamnails

Youtube: https://www.youtube.com/channel/UC7cjpyNjPsla_DtKcRSW80w

Pinterest: https://www.pinterest.com/iscreamnails/

Tumblr: https://iscreamnails.tumblr.com/

Episode transcript: 

For a full transcript, please visit mydailybusiness.com/podcast/58

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