Higgle: The B2B Sales Club Scaling Your Consultancy Via Automated Assessments with Stefan Debois
Stefan Debois is a former SAP consultant who transitioned into entrepreneurship by founding his own software company, Pointerpro. He leverages his extensive experience with multinational giants to develop innovative automated assessment tools that help consultancies grow without increasing headcount. Clients of his include Deloitte and AstraZeneca.
In this episode, we welcome Stefan to explore how his automated assessment tools are revolutionizing the consultancy industry, enabling businesses to scale efficiently. He provides insights into the power of benchmarks and thought leadership in consultancy, and demonstrates how paid diagnostic assessments can uncover opportunities for high-value projects. We also discuss how professional services providers can approach their content marketing strategy.
Topics covered during this episode include:
- How Stefan's software company evolved from a survey platform to an automated assessment niche.
- Why automated assessments provide personalized advice to help businesses grow efficiently.
- Stefan’s joy of using sports analogies when talking business.
- How paid diagnostic assessments can bring in high-value project opportunities.
- Why an optimized online presence is vital for driving inbound traffic and customer acquisition.
- How Stefan’s digital marketing strategies have attracted major clients.
- Why having a junior sales team can reduce overall sales costs.
- How content marketing and thought leadership can expand a client base globally.
- Why moving from time-and-materials billing to fixed price projects enhances efficiency and profitability.
- How integrating collective knowledge into user-friendly digital solutions reinforces thought leadership.
- How a transition from professional services to SaaS can change sales cycles and strategies.
- Advice from Stefan to SaaS tech leaders who are launching their product and want to scale.
Stefan Debois on LinkedIn: https://www.linkedin.com/in/stefandebois/