Building With Buyers: Startup Marketing and Growth Fueled By Customers 203 - Hashing Out The Perfect Content Strategy Visual Framework With Erin Balsa (Haus of Bold)
Happy Passover!
In my work with early stage startups, I've seen some of the ways that they approach their content strategies. Sometimes there's structure, but usually it's all over the place. It's not their fault, though. I haven't really seen any visual diagrams that would help startup founders and marketing teams build this out. Nothing too fancy, but at least some kind of easy to use, systematic approach that brings it all together.
So I brought on Erin Balsa to help hash this out. Erin Balsa is Founder of Haus of Bold where she builds and executes content marketing strategies for B2B SaaS startups that sell complex, enterprise-ready solutions.
If you want to see the Content Strategy Canvas, you can now because I wrote up an article to show you.
We also cover:
AMA: Erin asks me her burning question which I will answer in the next BONUS episode.
You can find Erin on LinkedIn: www.linkedin.com/in/erinbalsa
Haus of Bold: hausofbold.com
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