THE LUXEGIRL PODCAST: Luxe Collective Success Story, How To Build A Social Media Empire & Business
Nov 2, 2023
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Ben Gallagher, co-founder of Luxe Collective, shares his inspiring journey of launching a pre-loved resale platform at a young age. He discusses the power of innovative social media strategies that spurred rapid growth. Insights into overcoming imposter syndrome reveal personal growth and adaptability. Ben recounts a memorable encounter with Jared Leto during Fashion Week, adding a touch of humor. The conversation emphasizes the importance of discipline and lifelong learning in their entrepreneurial path.
Ben Gallagher's journey underscores the significance of a strong social media strategy, particularly on platforms like TikTok, in building a successful business.
The podcast highlights the importance of overcoming imposter syndrome and embracing discomfort as essential steps for personal and professional growth in entrepreneurship.
Deep dives
The Birth of Luxe Collective
Luxe Collective was co-founded by Ben Gallagher and his brother, stemming from their childhood experiences in a wealthy area where they struggled to fit in. Growing up, they always had an entrepreneurial spirit, selling various items on eBay to create extra income. The idea for Luxe Collective began when Ben discovered a pre-owned luxury goods platform and believed he could offer a better service by ensuring authenticity and quicker transactions. With just £1,200 to start and no external investments, they aimed to create a marketplace that allowed for instant buyout prices, paving the way for their unique position in the luxury resale market.
Social Media Strategy and Growth
Luxe Collective's success has been significantly fueled by their strong social media presence, particularly on TikTok, where Ben shares valuable insights about fashion and entrepreneurship. With over 1.4 million followers on TikTok, they have effectively engaged a younger audience that often prefers TikTok as a search engine over Google. Their content focuses on storytelling and relatable experiences, which has helped shift perceptions around secondhand luxury items and attracted significant amounts of stock for their platform. This innovative approach has transformed their business strategy and allowed them to connect deeply with their customers.
Overcoming Challenges and Imposter Syndrome
During his rise in the fashion industry, Ben Gallagher has faced personal challenges, including feelings of imposter syndrome when surrounded by established figures in the fashion world. He emphasizes the importance of acknowledging these feelings and using them as a motivation to push boundaries and grow. By consistently stepping out of his comfort zone, he has learned to embrace opportunities that initially intimidated him, such as speaking at events and interacting with industry leaders. Ben encourages aspiring entrepreneurs to cultivate discipline and recognize that delayed gratification is essential for long-term success.
This week, Sapna and Daisy are joined by Luxe Collective co-founder Ben Gallagher for a very special episode. Ben started the pre-loved resale platform with his brother while he was still in sixth form. Here, he shares his success story, how and why his social strategy is so important, advice for young entrepreneurs and more.