The Sales Evangelist Best Sellers In History - "Mary Kay Ash" | Donald Kelly - 1781
Today, we're going into the archive and bringing out an episode from the best sellers in history series. Let’s talk about Mary Kay Ash and how she built her empire from the strong skill sets she developed as a salesperson.
Sales Spotlight - Mary Kay Ash
Mary Kay Ash is world-renowned for being the makeup and skincare queen. Her pink Cadillac has become iconic. How did this come from someone who kept getting passed over for promotion? Because she is considered to be one of the best sellers in history. Here are five reasons why:
- Had a purpose and a why
- Created a vision or a common cause
- Had a strong and impressive work ethic
- Had the desire to create and give rewards
- Willing to take action
Mary Kay Ash was born on May 12, 1918, in Hotwells, Texas. For most of her childhood, she took care of her sick dad while her mother made the family's earnings. At 17 years old, Mary Kay married Ben Rogers and had three children with him before Ben went to war in WWII. Their marriage eventually ended, and Mary Kay was left with three children to care for.
She needed to make money to feed her children, so she started working for Stanley Home Products in 1939. She’d go into someone’s home and host parties to encourage people to buy household items. Mary Kay was great at her job, and she became a top seller. By 1952, Mary Kay was hired by World Gifts. After 10 years, however, she quit her job. At that time, the sales force was mostly made up of men, and no matter how hard she tried, she couldn’t get ahead because she was a woman. She saw the men she was training were getting promoted, going onto better jobs, and they were getting a much higher wage.
Had a purpose and a why
With $5000, Mary Kay used the money to build her empire. Mary Kay had a purpose. She was a mother who needed to take care of her kids and a woman who wanted to see other women succeed. Mary Kay also had a vision that helped her achieve her dreams. She had a why.
As a salesperson, a vision and purpose can propel you beyond a bad sales day. For many people, a paycheck isn’t enough. There has to be a deeper connection, something bigger. Having a purpose is the motivation that moves you to show up even when things get hard.
Have a purpose that pushes you to create an opportunity for the people you care about the most.
Mary Kay had a purpose that was even bigger than herself. While she wanted to care for her family, she also wanted to create something to help other women.
Created a vision and a common cause
Every great salesperson in this series had a vision and created a common cause. Mary Kay recognized that women were undervalued in the sales industry and other workplaces. Women were not considered as capable as men. This misconception prompted Mary Kay to build an empire that would give women the opportunity to succeed and do more. Her business opened doors for women to become six-figure earners and, as a result, became the breadwinners for their families, giving them a community where they were valued. The company grew, and by the end of its second year, it had made $1 million in product sales.
Salespeople can also achieve greater success if they communicate a common cause to their clients. Creating a brand message that solves problems and identifying a common struggle can create a unifying purpose.
Had a strong and impressive work ethic
Mary Kay had an impressive work ethic and worked hard. She got up every day at 5:00 AM. She said, “If you get up at 5 o’clock three times a week, you’ll gain an extra day. You need to try it a few times because you realize a great feeling of satisfaction at 8:00 in the morning when you’ve already finished what would have taken you six hours to do after 8 o’clock because of the interruptions.”
Make it your goal to wake up early, put in the time, start working, and be productive without distractions. Allow yourself to practice and challenge yourself as Mary Kay did.
Had the desire to create and give rewards
The Harvard Business Review laid out three reasons why people leave their jobs:
- because they don’t like their boss
- they don’t see an opportunity for promotion
- or they were offered a better job.
Mary Kay understood this and set up a system with four levels of promotion:
- Independent beauty consultant
- Red jacket beauty consultant
- Independent sales director
- National sales director
As salespeople hit their numbers, they were promoted to the next level and received different rewards. This motivated people and gave them room to grow. The system made them very successful. The ultimate success for any employee in Mary Kay is winning the pink Cadillac.
As a sales rep or sales leader with a small business, give your team a path and an opportunity to grow. Give them a goal, and offer a reward when they hit that mark. They will see that as an opportunity to earn and achieve. It helps your company because you’ll have an employee who works hard to earn the reward.
Willing to take action
Mary Kay left her full-time job and decided to create her own company, but she didn’t have the capital. She borrowed $5,000 from her son and bought the rights for the makeup and skincare brand from a previous client. Mary Kay could have used the money to save up and pay the bills, but she didn’t. Instead, she saw an opportunity, and she grabbed it. She struck while the iron was hot.
Don’t talk yourself out of opportunities. Be brave and take calculated risks. Reach out and make something happen. Don’t miss an opportunity because you’re afraid. Notice when you’re in the right place at the right time and position yourself around people who can help you make things happen.
"Mary Kay knew how to create a vision and a common cause. #SalesWoman"
Mary Kay Ash did five things right, making her a great businesswoman. She had a reason which enabled her to create a vision. Mary Kay adopted a strong work ethic and used the power of rewards to motivate people. Lastly, Mary Kay was willing to take advantage of the opportunities and struck while the iron was hot.
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Mentioned in this episode:
HubSpot and bluëmago | STUDIOS
HubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com