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The Dime
Inside Kiva's House of Brands: Building a National Edible Empire ft Kristi Palmer
Jul 6, 2023
Kristi Palmer, Co-Founder of Kiva Confections, discusses targeting consumers via brands and unique profiles, state-by-state expansion, edible challenges & opportunities. They delve into creating edible products, evolving brand and product offerings, product quality and innovation, scaling equipment, low-dose products, consumer conversion, early days and overcoming challenges. Connect with the speakers and purchase Kiva products through their website, Instagram, and LinkedIn.
55:03
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Quick takeaways
- A house of brands strategy allows consumers to easily adopt other products within the brand family, expanding the consumer base and reaching a wider audience in the edible market.
- Expanding into new states in the cannabis industry involves navigating complex regulations, distribution models, supply chains, and pricing challenges.
Deep dives
Kiva Confections: From Backyard Cultivation to Innovative Edibles
Kiva Confections founder, Christy Palmer, shares the journey of Kiva Confections, a California-based cannabis edibles company. Christy discusses how she and her husband started growing cannabis in their backyard, eventually pivoting to focus on edibles when they saw the need for high-quality, reliable options in the market. She emphasizes the importance of taste and quality, and how Kiva has always aimed to make edibles more approachable and predictable. Christy also discusses the evolution of Kiva's product line, from chocolate bars to gummies, highlighting their focus on innovation and their commitment to meeting the needs of different consumer preferences. Additionally, she shares insights on the challenges and opportunities in the cannabis industry, as well as lessons learned along the way.
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Discover
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