Missions to Movements Send This One Email (That Cuts Through the Noise) the Day AFTER GivingTuesday
Nov 26, 2025
After GivingTuesday, a crucial moment arises when donors are still emotionally connected to their gifts. A simple, text-only email can dramatically enhance relationships by uncovering what inspired each donation. Responses not only reveal motivations but also provide valuable stories for future campaigns. Practical tips for sending this email include using plain text and personalizing the sender. Discover how to harness this unique opportunity to engage and learn from supporters to fuel ongoing efforts.
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Send A Simple Reply Invitation
- Send a plain, text-only follow-up email the day after GivingTuesday to donors who gave that day.
- Ask them to reply and tell you what inspired their gift, and read every response personally.
A Missed Follow-Up With An Animal Charity
- Dana describes donating to a local animal organization and receiving only one thank-you email with no follow-up.
- The silence after that initial message illustrated a missed opportunity to deepen the donor relationship.
Each Donation Is A Unique Choice
- Every single GivingTuesday donation represents a person who chose your cause among millions of nonprofits.
- Their replies reveal motivations and stories that can fuel future campaigns and donor relationships.
