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What gets in the way of empathy? Our judgements, ego, and biases. It can even impact our ability to connect with colleagues and our customers. But good news: My guest today, CEO and empathy activist Rob Volpe shares research and stories from his latest book Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time.
He shares 5 steps to overcome empathy barriers and apply the insights to your brand and customer. We discuss how some marketers unknowingly dislike their customers, and how that gets in the way of effectively attracting them. We discuss the world's current empathy crisis - and how hopefully Gen Z will light the path for us! You'll also hear from Rob's cat, Domino and we discuss our favorite ice cream flavors to illustrate how a lack of empathy can lead to bad business decisions.
Key Takeaways:
"There's more work in the upfront to have empathy and to get to that place of empathy, but once you're there, it makes everything else a lot easier because you're going to be more successful." — Rob Volpe
About Rob Volpe: CEO & Empathy Activist
Rob Volpe is an astute observer of life and a master storyteller who brings empathy and compassion to the human experience. As CEO of Ignite 360, he leads a team of insights, strategy, and creative professionals serving the world’s leading brands across a range of industries. He is the author of Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time. As a thought leader in the role of empathy in marketing and the workplace, he is a contributor to Entrepreneur’s Leadership Network and frequently speaks on the topic at conferences, corporations, colleges, podcasts and with the media. He is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications and lives in San Francisco with his husband and 3 cats.
Connect with Rob Volpe:
Website: https://5stepstoempathy.com/
Book: Tell Me More About That: Solving the Empathy Crisis One Conversation
Twitter: https://www.twitter.com/rmvolpe
LinkedIn: https://www.linkedin.com/in/rmvolpe/
Facebook: https://www.facebook.com/EmpathyActivist
Instagram: https://www.instagram.com/empathy_activist/
Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy
Connect with Maria:
Get the podcast and book: TheEmpathyEdge.com
Learn more about Maria’s brand strategy work and books: Red-Slice.com
Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross
Take my LinkedIn Learning Course! Leading with Empathy
LinkedIn: Maria Ross
Instagram: @redslicemaria
Twitter: @redslice
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