Tad Hargrave, an ethical marketing consultant and founder of Marketing for Hippies, shares his insights on attracting perfect-fit clients without the pressure of social media. He discusses the importance of ethics in marketing, emphasizing that reputation is a powerful tool for long-term success. Tad explains how a single signature workshop can effectively generate clients, highlighting the need for niche clarity and a strong point of view. Practical tips for sustainable marketing tactics and creating spaces for strategic work round out this thought-provoking conversation.
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insights INSIGHT
Depth Beats Desperation
Depth is the antidote to desperation; fundamentals beat quick gimmicks.
Ethics, space, and beauty frame effectiveness for sustainable marketing.
volunteer_activism ADVICE
Trim Ruthlessly To Hit 60 Minutes
Expect your first workshop drafts to be too long and cut ruthlessly to hit 60 minutes.
Trim examples and focus on the essentials to keep the presentation tight.
volunteer_activism ADVICE
Use Workshops To Refine Your POV
Use your workshop as a dojo to refine niche and point of view through repeated delivery.
Treat early runs as experiments to learn language and audience fit.
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In this episode, I sit down with Tad Hargrave of Marketing for Hippies to unpack The Seven Fundamentals of Ethical Marketing—a simple, sustainable system to attract perfect-fit clients without pressure, gimmicks, or endless social posting. We walk through Ethics, Space, Niche, Point of View, Business Model, Hubs, and Sharing, and show you how one signature workshop can become your primary growth engine.
You’ll learn
1. Why reputation (ethics) is your most powerful long-term marketing channel
2. How to create space so strategy replaces scrambling
3. The fastest path to a memorable niche
4. How to craft a point of view people resonate with (and buy)
5. Designing offers that make the next step obvious
6. Using hubs to 10× results (no ads required)
7. Why touring one workshop beats juggling 10 tactics
Join the Signature Workshop Training (starts Sept 10, 2025):
👉 Craft & Tour Your Signature Workshop: https://MajikMedia.com/Signature-Workshop
Key Takeaways
1. Depth beats desperation. Build foundations; tactics get easy.
2. People decide during your POV, not at the pitch.
3. Put your “hamburger stand” next to a hungry crowd (hubs!).
4. A clear Next-Step Ladder turns one workshop into a business model.
Links & Resources
Learn more about Tad Hargrave — https://MarketingforHippies/cp,
Signature Workshop Training: https://MajikMedia.com/Signature-Workshop
Call to Action
Loved the episode? Share it with one friend who’s ready to stop “post & hope” and start touring one workshop that consistently fills their programs.
Episode Keywords:
ethical marketing, tad hargrave, marketing for hippies, signature workshop training, relationship marketing, no social media marketing, point of view marketing, niche clarity, hub marketing, word of mouth growth, coaching business, course creator marketing, small business marketing strategy, consent-based sales, authentic marketing
Making Majik Podcast with Bradley Morris from Majik Media