RiskReversal Pod It's a Mad, Mad, Mad, Mad Market + AI Enters Its Creativity Era with Gregg Spiridellis
Oct 27, 2025
In this engaging discussion, Gregg Spiridellis, co-founder of Spiridellis Bros. Studio and a pioneer in AI-powered animation, shares his journey from investment banking to creating viral hits like JibJab and StoryBots. He delves into how AI is revolutionizing content creation, enabling artists, and transforming traditional Hollywood models. Gregg highlights the importance of audience engagement over distribution, the robust future of animation, and why investors are enthusiastic about these innovations. It's a fascinating look at the intersection of technology and creativity.
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Episode notes
From Banking To Viral Animation
- Gregg and his brother left finance and built JibJab after seeing streaming animation over a phone line that 'nearly exploded' his head.
- They turned early viral hits like the 2004 Bush/Kerry video and Elf Yourself into businesses and sold JibJab in 2018 and StoryBots to Netflix in 2019.
AI Shatters Content Production Barriers
- AI breaks production, creation, and distribution silos by enabling independent studios to produce content once reserved for big-budget houses.
- Gregg says AI lets creators make things never before possible at independent budget levels.
Adopt AI As A Creative Jetpack
- Use AI as a force multiplier for artists rather than a replacement; pair tools with strong creative direction.
- Gregg recommends artists adopt AI to expand creative reach instead of fearing job loss.
