In this SaaS Buyers' Club Episode 42, your host, Software as a Service (SaaS) mergers and acquisitions (M&A) lawyer Omeed Tabiei from Optimist Legal delves into Ryan Allis's journey to an epic exit from his startup, iContact.

Learn about the origins and growth strategies of iContact, a major email marketing provider, from bootstrapping beginnings with creative growth hacks to scaling up through strategic customer acquisition and optimization. 

Ryan emphasizes the importance of understanding unit economics, effective marketing through channels like Google ads, and leveraging capital wisely for growth. 

He also discusses the challenges and realities of entering partnerships and M&A, highlighting the importance of maintaining control and focus. 

Discover the backstory and lessons learned from Ryan's acquisition process, both the expected and the unforeseen. 

Gain valuable advice for SaaS founders aiming to achieve successful exits while maintaining a great product and solid team. 

Don't miss the story of resilience, resourcefulness, and the wisdom Ryan imparts for the next generation of SaaS entrepreneurs.

00:00 Introduction to SaaS Buyers Club
00:51 Meet Ryan, Founder of SaaSRise
01:32 The Journey of iContact
05:47 Scaling with SaaS Growth System
08:58 Bootstrapping to Success
15:20 Raising Capital and Maintaining Control
18:11 The Exit Strategy
30:47 Post-Exit Reflections
35:10 Founding SaaSRise and Future Plans
37:26 Conclusion and Final Thoughts

Follow the Guest: Ryan Allis

► https://www.linkedin.com/in/ryanallis/

Follow the Host: Omeed Tabiei 

► https://www.linkedin.com/in/Omeed-Tabiei

► https://www.facebook.com/omeedt

►https://www.instagram.com/saasbizlawyer

How to reach Optimist Legal about your SaaS M&A transaction to explore working with us

► https://www.optimistlegal.com

►Omeed@OptimistLegal.com

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About Optimist Legal:

Optimist Legal is a SaaS corporate and business focused law firm with extensive experience in M&A. When you work with Optimist Legal for your next SaaS M&A transaction, you can rest assured that you're working with diligent experts that are going to get you the best deal possible.