The Mobile User Acquisition Show 3️⃣ Three steps to a killer soft launch - with Matej Lancaric (Director of UA at SuperScale) 🚀
Our guest today is Matej Lancaric. Matej is the Director of User Acquisition at SuperScale and a mobile user acquisition consultant who has worked on a number of games. He’s worked on soft-launches, on massively scaled campaigns - and on everything in between while managing over $10 million in user acquisition spend.
In today’s episode, we dive into the art of the soft launch - and look at the 3 key stages of a soft launch, and why it’s important to nail every one of these.
Also: Matej is teaching the course ‘Soft launch strategy for mobile games’ at the Mobile Dev Memo Academy. If you are interested in going much deeper into soft-launches - and dive into every aspect of soft-launches - from ASO to UA to early testing, you should definitely check out his course on the Mobile Dev Memo Academy at http://mdm.academy.
Key Highlights:
📲 What goes into the technical stage of a soft launch.
👀 What metrics to look for in the technical stage of a soft launch.
⏳ What metrics to look for in the retention stage of a soft launch.
🤩 Why it’s preferable to soft launch on Google Play before iOS.
💸 What metrics to look for in the monetization stage of a soft launch.
🔎 What volume of payers to aim for in the monetization stage.
✅ Why it’s important to do the retention test before the monetization test.
💭 Does this way of thinking about soft launches change for subscription apps or ad monetized apps?
😮 The common mistakes that developers make with soft launches.
⏱️ Why it’s important to ideally look at a six month time frame for soft launches.
🤦♂️ One outcome of a soft launch might be that you have to kill your app.
Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/three-steps-to-a-killer-soft-launch-with-matej-lancaricdirector-of-ua-at-superscale/
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