Today’s title sounds like clickbait, but that’s the point. In this show, I share the history of clickbait, why curiosity can make someone seem more attractive, the science behind memory, and how I got 11k followers on TikTok in just two weeks.

Listen to the episode “How I made a Reddit ad 15% more effective”: bit.ly/3E8jpYR

The data behind the TikToks: https://bit.ly/3vd5QUg

Robert Cialdini’s Pre-Suasion: https://amzn.to/3OvEYFB

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