Coaching Call: Growing a Podcast Focused on Non-Profits
May 31, 2024
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Joseph and Kelsey from Greater Than Zero Percent podcast seek advice on engaging listeners. Topics discussed include podcast positioning, social content creation, boosting engagement through newsletters, and converting clicks into business opportunities. They also explore front-loading interviews with impactful content to hook new listeners.
Focus on creating engaging social content to boost listener engagement.
Utilize storytelling techniques to hook and retain new listeners effectively.
Implement automation tools like transcription services to streamline post-production processes.
Deep dives
Podcast Mission and Organization Background
The podcast episode features Joseph Smalzer, a founder of a 501c3 organization, discussing the mission of his organization focused on sharing stories of nonprofits globally. Over the past four years, they have interviewed over 170 nonprofits to raise awareness, educate, and engage listeners in finding their causes. The organization's goal is to help every individual discover and connect with inspiring organizations.
Target Audience and Monetization Strategies
The organization targets two primary demographics: IT executives and younger generations interested in volunteering and giving back. While currently self-funded, they aim to explore monetization options like sponsorships, memberships, affiliates, and selling services. The focus is on creating value for both nonprofits and potential donors or volunteers to facilitate connections and impact.
Podcast Content Structure and Engagement Tactics
The podcast follows a structured format, starting with personal stories of nonprofit leaders and their impact, then exploring organization details and desired engagements. The episode recommended improving the podcast structure by crafting impactful story hooks and clear openings to engage listeners, enhancing relevance and value delivery. Strategies like pre-show notes and structured questioning were suggested to increase listener engagement.
Content Optimization and SEO Strategies
Suggestions were made to optimize podcast titles and descriptions to attract and retain listeners effectively. Emphasis was placed on utilizing Pain Dream Fix framework to address audience pain points, showcase aspirations, and present solutions through the podcast. SEO optimization through categories and tags on hosting platforms was also recommended for better visibility and reach.
Automation, Post-Production, and Follow-Up Recommendations
The episode highlighted the importance of automation in streamlining processes pre and post interview, reducing manual effort, and enhancing efficiency. Recommendations included leveraging AI tools like transcription services for post-production, creating teaser intros to highlight impactful moments, and implementing structured follow-ups to foster engagement and audience interaction.
It's time for a live coaching call! Today, I'm sitting down with Joseph and Kelsey from Greater Than Zero Percent, a podcast dedicated to sharing the incredible stories of nonprofits around the world.
They're struggling with gaining engaged listeners, so that's primarily what we focus on.
Want to book your own coaching call?
- Go here to do a live one like Joseph and Kelsey: https://calendly.com/jcasabona/podcast-consultation-live - Go here if you want to keep the call private: https://calendly.com/jcasabona/podcast-coaching
We're diving deep into tips for podcast positioning, creating valuable social content, boosting engagement through a newsletter, and converting those clicks into real business opportunities!
We also explore how to front-load interviews with impactful content — looking at the best way to hook, and keep, new listeners.
If you feel like you're spinning your wheels trying to grow your show, this coaching call could be hugely helpful!
Want to start 2025 off on the right foot? What if you had an expert ready to give you the exact steps you need to take to get unstuck — in your podcast, your business, and your process? You can with the Unstuck Sessions. Get the most valuable part of my coaching at an incredibly affordable price. Get Unstuck Today.