ChatGPT, Brand Messaging, and ICAs with Cassie Paton

If you've ever stumbled on a zoom networking call to talk about your business and how you can serve your clients, this episode is for you! I have on Cassie Paton and we're talking all about brand messaging!

Cassie and I chat about:

• ChatGPT and how I don’t even really know what it’s called
• Cassie’s take on how brand messaging and copywriting go hand in hand
• All the noise that’s out there and how it can get in your way of defining your own brand messaging
• The first two steps in Cassie’s brand messaging framework
• Oh, and then we talk about our clashing views on ICAs (don’t worry… we’re still friends!)
• Go to: deannaseymour.com/cassiepaton for the full show notes & transcripts

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