DTS - Armand from Sartory Billard

Welcome to another episode of The Defining Time Show on FifthWrist Radio. This week Anthony (@defining_time) is joined by the one and only "Chicken Man" himself Benoit (@petitesecondes). It's always nice to share the mic with a great contributor to our hobby. Now for the watch stuff, Armand is someone I have been following on IG for a few years now, always eager to see what he will come out with next. Armand is the man behind the Independent brand making real waves, Sartory Billard (@sartorybillard). We go deep into his journey to starting the brand with a friend after spending many years as a designer. Benoit, being a patriotic Frenchman, wanted to discuss the current state of the French watch industry and asked the difficult questions about what Armand's opinion of what it's missing and his ideas to move it forward and more connected. Sartory Billard is a brand that offers bespoke options to their customers, so we learnt about Armand's definition of bespoke and what it means for his customers. What we loved about our chat was the openness, honesty and transparency Armand gave us, and it was no surprise to me that he asks his customers for brutally honest feedback on how his creations can be improved. We were privileged to see the SB5 during the video call prior to its launch which was a great honour for us and you can hear our reactions and then head over to @sartorybillard to see it for yourself, it is truly something very special and we commend Armand for his latest piece. 

Grab a whiskey if that's your thing, put on a tuxedo, sit in your most comfortable chair and journey with us to a conversation with a brilliant and forward-thinking Independent Watchmaker.   

Recommendations from this episode:  

Armand: @philippe_narbel_watchmaking

Benoit: @semperadhuc

Anthony: @th3m3tim3

Follow Armand on Instagram @SartoryBillard

Music by @salil808   

Follow us on Instagram: @FifthWrist   

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We hope you enjoy listening to this episode as much as we enjoyed making it! Cheers from Down Under and Way Up There, Benoit & Anthony.