This week, Jim is joined by Maja Voje, someone who literally wrote the book on Go To Market strategy. Together they get tactical about this incredibly important stage of business development and Maja shares some amazing frameworks to help make any businesses GTM strategy a success.

TOPICS DISCUSSED IN TODAY’S EPISODE

What is GTM: different than product launch
What is the beach head strategy
The difference between Prince Charles and Ozzy Osbourne
Common mistakes
The military approach
The grunt work threshold
Talking to customers
Demand generation vs demand capture
Optimizing for profit vs adoption

Resources:

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45)

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)

How We're Validating Startup Ideas (#51)

How to Craft a Go-To-Market Strategy in 2023 with Maja Voje (#153)