Today on the More Cheese Less Whiskers podcast we're talking with Fran from Suffolk in England. She is a designer who helps people with visual identities.

We had a really great conversation, because she has a really great philosophy around design, the importance of design, and the importance of putting your best face forward. All the impact that imagery and the choices you make for your logo, and every piece of communication you use in your company.

I believe that design really makes a difference. Just look at how we react to things that are beautiful. We want things. We want companies to be attractive, just like we want people to be attractive, and in this conversation, we talked about the idea of how we can identify and put a tangible element to design, a quantitative element. What is the return on great design?

We also talked about how, as a solopreneur, in a smaller community with a business she wants to maintain at just a certain level that keeps her busy, and allows her to have a great family life, we talked about some really great, simple strategies to execute to keep that flow of business coming.

All while we're having the big philosophical discussions about return on design.

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