Making them care - a branding strategy | Tom Geary

A² The Show - Ep 435 Feat. Tom Geary  We welcome Tom Geary, the founder and Creative Director of School of Thought - a fresh and innovative creative agency based in the San Francisco Bay area.  He provides valuable insights into the importance of creativity, taking risks, and having empathy even during difficult times. With decades of experience in the advertising industry, Tom is a thought leader on topics related to branding, strategy, media, and content creation. He has positioned his agency as a leader in sustainability and social responsibility, creating high-impact campaigns for big names including Cisco WebEx, eBay, Bing, and Red Bull.  Tom's philosophy is based on "Making Them Care" - the guiding principle driving School of Thought's compassionate, socially-conscious and relatable campaigns that create meaningful connections between brands and consumers. In this episode, Tom also shares his thoughts on work-life balance and the strategies that small advertising agencies can use to run a successful business.  00:00 Making them care - a branding strategy | Tom Geary 01:30 Working in advertising is brutal 08:30 Confidence vs ambition 13:00 A David and Goliath moment 19:09 Social issues in marketing 25:12 Being true to yourself 31:20 Advice for young creatives 36:50 Linguistics in advertising  Welcome to A² The Show - the premier destination for celebrating the world's most excellent individuals. Our podcast brings together an international community of thought leaders and experts from all walks of life.  Tune in to hear from some of the most inspiring and influential people on the planet as they share their stories, insights, and expertise. From engineers to comedians, our guests represent a diverse range of professions and backgrounds, but they all have one thing in common: they are at the top of their game.  Join us and be a part of this exciting and dynamic community of excellent individuals. You won't want to miss a single episode of A² The Show.  ✌️ Ali, Ali, Saeed, 🌍 70+ Countries, 😎 400+ guests 👇 Click here to stream the A² show a2theshow.com  Follow the podcast on social media: @a2theshow  Hosts Ali "The Professor" Haajl @scoobz.mp4 alitheprofessor.com Ali Al Shammari @freshprinceofmishref Saeed El Jammal @saeedjay97