Will Smith and Formula One, New York's esports scene, and the future of sponsorship in the digital age

SportsPro editor at large Eoin Connolly presents a series of interviews recorded during SportsPro Live 2019 at The O2.

Sean Bratches, the managing director of commercial operations at Formula One, talks about the series' calendar, the OTT service F1TV, and a partnership with movie star Will Smith's Westbrook Studios. (5.18) 

Neil Hopkins, global head of strategy at M&C Saatchi Sport and Entertainment, discusses changes in the media landscape and the future of sports sponsorship. (10.41)

Michael Prindiville, chief executive of Philadelphia 76ers-owned esports team Dignitas, gives his thoughts on the franchise's plans, the convergence of traditional sports and professional gaming, and the impact of Google Stadia. (21.10)

And we hear from Premier League-winning Leicester City defender Christian Fuchs, founder of Fifa esports team No Fuchs Given, about how he got into the space and whether he expects other professional athletes to follow him. (28.24)