Dan Heath is a Senior Fellow at Duke University's CASE center and co-author of Decisive, Switch, Made to Stick, and most recently The Power of Moments: Why Certain Experiences Have Extraordinary Impact.

What We Discuss with Dan Heath:

Why we remember certain defining moments over others across the countless experiences of a lifetime.
How we can use the defining moment formula to create such moments for ourselves and others.
The opportunity most companies miss when hiring a new employee and how one organization goes over the top to get it right.
Action leads to insight more often than insight leads to action.
Why time seems to go faster as we age.
And much more...

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Dr. Tom Cowan on the delusion of virology, cults, and why words matter.