Financial Advisor Success

Ep 450: Adding $80M To Your Practice In 7 Years By Providing Financial Education Through Local Seminars with Ryan Morrissey

7 snips
Aug 12, 2025
Ryan Morrissey, founder of Morrissey Wealth Management, shares his journey overseeing $140 million in AUM while specializing in retirement planning seminars. He reveals how hosting local educational seminars transformed his practice, allowing him to attract high-net-worth retirees. With a focus on participant engagement, charging nominal fees enhanced the perceived value of his classes. Morrissey discusses overcoming challenges in transitioning to RIA ownership and maintaining a simple service model, all while effectively converting attendees into loyal clients.
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ANECDOTE

Left Morgan Stanley To Charge For Seminars

  • Ryan left Morgan Stanley after the firm forbade charging for educational classes.
  • He went independent so he could charge attendees and increase engagement.
ANECDOTE

Dinner Seminar Ghosted By Attendees

  • Ryan ran a paid lunch seminar where 15 confirmed and none showed up.
  • That failure convinced him free events lacked attendee commitment.
ANECDOTE

First Paid Class: Small Win, Big Cost

  • Ryan bought an FMT license and spent about $13,000 on setup and mailers.
  • Thirteen attendees produced one client who brought roughly $600k.
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