Full-Funnel B2B Marketing Show Episode 44: Insights from an enterprise ABM program (that generated a multimillion Pipeline) with Fes Askari
Mar 15, 2021
26:53
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What can we learn from an enterprise ABM program that generated a multimillion pipeline?
We really need to stop thinking about ABM as IP-based ads or enterprise leadgen.
That is, if you’re looking to scale revenue.
There are so many other plays and strategic elements with a higher ROI.
This is the topic I had a pleasure of chatting with Fes Askari, the Director of Sales & Strategic Accounts at strategic ABM, an Account-based Marketing (ABM) Agency from London, with B2B tech client clients like CommScope and Cloudflare.
Tune in to learn:
- What’s the essence of ABM
- What are the best ABM plays (including one that helped Acxiom Created a £1.5m Pipeline in 120 Days and grew beyond)
- Which are the three levels of account research to use to personalize your campaigns and engage more account?
Connect to Fes on LinkedIn https://www.linkedin.com/in/fesaskari/ https://www.linkedin.com/company/strategicabm/
Check out the case study he spoke of during the interview: https://insights.strategicabm.com/video-case-study-acxiom-abm-sales-pipeline
What can we learn from an enterprise ABM program that generated a multimillion pipeline?
We really need to stop thinking about ABM as IP-based ads or enterprise leadgen.
That is, if you’re looking to scale revenue.
There are so many other plays and strategic elements with a higher ROI.
This is the topic I had a pleasure of chatting with Fes Askari, the Director of Sales & Strategic Accounts at strategic ABM, an Account-based Marketing (ABM) Agency from London, with B2B tech client clients like CommScope and Cloudflare.
Tune in to learn:
- What’s the essence of ABM
- What are the best ABM plays (including one that helped Acxiom Created a £1.5m Pipeline in 120 Days and grew beyond)
- Which are the three levels of account research to use to personalize your campaigns and engage more account?
Connect to Fes on LinkedIn https://www.linkedin.com/in/fesaskari/ https://www.linkedin.com/company/strategicabm/
Check out the case study he spoke of during the interview: https://insights.strategicabm.com/video-case-study-acxiom-abm-sales-pipeline