The Power Table with Taylor Smith Every Business Should Do Black Friday, Even Personal Brands
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Sep 26, 2025 Discover why Black Friday is a must for all businesses and how to harness its potential without burnout. Learn effective strategies for personal brands, including what to sell, from self-paced courses to gift certificates. Taylor shares tips on crafting irresistible offers and utilizing themed campaigns to stand out. Find out how to automate your sales process with pre-scheduled content and launch during the optimal sales window. Get inspired to start planning now and turn this buying moment into a success!
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Black Friday Is A Global Buying Moment
- Black Friday is the one week when nearly every consumer expects to buy.
- Ignoring that global buying moment wastes an easier selling opportunity.
Pre-Schedule Everything And Unplug
- Pre-schedule all Black Friday content and emails ahead of time.
- Then unplug and let automated campaigns run while you spend time with family.
Sell Self-Paced Or Start-Later Offers
- Offer self-paced products or 'buy now, start later' options for December buyers.
- Avoid relying on live coaching scheduled in December because people won't commit to calls then.