169 - This Little Bagel Shop is Worth $54M | Popup Bagels

Discover the rapid rise of a bagel shop valued at $54 million, exploring its innovative marketing strategies that captivate customers through visual appeal and urgency. Delve into the calculation breakdown revealing the complexities of valuing a thriving business. Learn about the entrepreneurial journey that transformed home-baked goods into a multi-location phenomenon during the pandemic. This tale showcases the power of innovation and storytelling, illustrating how evolution in products can attract a loyal customer base while maintaining authenticity.