Making It with Jon Davids
169 - This Little Bagel Shop is Worth $54M | Popup Bagels
Feb 11, 2025
Discover the rapid rise of a bagel shop valued at $54 million, exploring its innovative marketing strategies that captivate customers through visual appeal and urgency. Delve into the calculation breakdown revealing the complexities of valuing a thriving business. Learn about the entrepreneurial journey that transformed home-baked goods into a multi-location phenomenon during the pandemic. This tale showcases the power of innovation and storytelling, illustrating how evolution in products can attract a loyal customer base while maintaining authenticity.
17:26
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Quick takeaways
- Pop-Up Bagels transformed from a home-based culinary project during the pandemic into a $54M business by leveraging pre-orders for operational efficiency.
- The brand successfully combines product appeal and innovative marketing strategies, fostering customer engagement through visually enticing offerings and a weekly texting system.
Deep dives
From Home Cooking to Business Success
The journey of Pop-Up Bagels began during the COVID-19 pandemic when Adam Goldberg, seeking a new culinary project, started making bagels at home. At first, he experimented with various ingredients to develop the perfect recipe, which quickly garnered attention from friends and neighbors. This demand led him to establish a home-based bagel operation where customers could place pre-orders and pick up their bagels through a kitchen window. This innovative approach not only catered to the growing interest in his products but also laid the groundwork for a thriving business model focused on efficiency and customer engagement.
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