This week Yon welcomes Chris Heatherly into the metaverse to chat about all things brands, creators, and IP in the next generation of gaming.

Chris is a veteran executive in the games industry and has been an innovator and leader at the intersection of entertainment and technology for over 20 years. He ran the games business for both Disney and NBCUniversal as a general manager. His experience working with brands and IP such as Pixar, Marvel, Star Wars, Jurassic World, and more make him an ideal guest to break down the modern state of brands and IP in gaming and the metaverse.

During their conversation, Yon and Chris discuss the backlash towards Web3 and NFTs in recent years, why switching costs matter so much in the modern economics of gaming, IP management in a digital first world, and much more.

Chapters:

• Introduction (00:25)
• Defining the Metaverse (01:10)
• Connection and Interoperability (04:50)
• Deciphering the Backlash Towards Web3 and NFTs (09:37)
• Switching Costs and the Modern Economics of Gaming (22:09)
• Growth Challenges for Platforms like Roblox and UEFN (31:32)
• Brand and IP Management in a Digital World (40:17)
• Generative AI’s Impact on the Metaverse (51:52)
• What the Next Year Has in Store (58:35)

Check out Chris’ studio’s newest game launch, The Mystery Society, by visiting here.

Follow Chris: Twitter | LinkedIn

Learn more about Into the Metaverse and Yon by visiting the website.

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Learn more about Supersocial by visiting the website.