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Discover how climbing has transformed from a niche activity to a booming business, driven by the Olympics, popular films, and a surge in climbing gyms. Insights from industry experts and top competitive climber Shauna Coxsey.
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Quick takeaways
- The rise of athleisure wear and inclusion in the Olympics have boosted climbing's mainstream appeal.
- Investors recognize climbing gyms as a valuable business model, supporting athletes and brands.
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Growing Popularity of Climbing
The sport of climbing has experienced significant growth in popularity, with an increase in membership and the opening of new climbing gyms across the UK. The rise of athleisure wear and the inclusion of climbing in the Olympics have contributed to its mainstream appeal. The sport has attracted a diverse range of participants, and climbing brands are experiencing high demand for their products. The accessibility of climbing facilities and the aspirational nature of the sport have further fueled its growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode