How teenagers can get hooked on sports betting (rerun)
Dec 25, 2024
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Yanely Espinal, host of Marketplace’s Financially Inclined podcast and expert on personal finance and gambling, dives into the troubling rise of sports betting among teenagers. She discusses how online gambling has surged since a 2018 Supreme Court decision, with aggressive advertising targeting young users. Espinal highlights manipulative tactics used by gambling apps, the psychological dangers of gamification, and personal stories of addiction. She advocates for mental health approaches and effective resources to tackle the issue, emphasizing open communication.
The rapid legalization and marketing of online sports betting, particularly on college campuses, has significantly increased gambling participation among teenagers.
Gambling apps utilize manipulative design techniques that exploit psychological vulnerabilities, contributing to the addictive nature of online betting for young users.
Deep dives
The Rise of Online Gambling Among Youth
The increasing prevalence of online gambling is a concerning trend, particularly among young people, highlighted by a Supreme Court decision in 2018 that legalized sports betting in numerous states. Legalized gambling is now present in 30 states, with rampant advertising visible on college campuses and through social media, where three out of four college students reportedly engaged in gambling last year. These gambling platforms are aggressively targeting youth, using strategies designed to attract new users, such as enticing promotions and 'free bets.' This aggressive marketing exacerbates the risks associated with gambling addiction, especially for teenagers who may be more susceptible to manipulation and undue influence.
Dark Patterns and Manipulation Techniques
Gambling apps employ dark patterns similar to those in mobile games, manipulating users into engaging more frequently and for longer periods. These techniques include attention-grabbing pop-ups, spinning wheels for rewards, and constant notifications designed to draw players back into the app. Such design features exploit psychological vulnerabilities, creating an addictive cycle where the thrill of uncertainty keeps users engaged, mirroring the mechanics of a casino. The pervasiveness of these tactics raises concerns regarding their use in children's games, fostering early exposure to gambling-like experiences that could lead to harmful habits.
Recognizing and Addressing Gambling Addiction
Experts emphasize that gambling addiction is primarily a mental health issue rather than merely a financial one, indicating that many individuals struggle with spending beyond their means due to underlying psychological factors. Recognizing the signs of addiction can be challenging, as individuals often justify their behavior, especially when gambling is normalized and legal. Resources are available, such as national helplines and local support services, to help those affected by gambling issues. Open conversations about addiction and mental health are crucial, particularly among young people, who may be more honest and aware of their behaviors, making them key players in seeking help.
You might say online gambling has been on a winning streak since a Supreme Court decision in 2018 cleared the way for states to allow sports betting. It’s now legal in 30 states and its influence is hard to miss: Online sportsbook companies like DraftKings and FanDuel are on billboards, commercials even college campuses, many of which have made deals with sports betting companies. Yanely Espinal, host of Marketplace’s “Financially Inclined” podcast, recently covered this topic on her show and she explained to Marketplace’s Meghan McCarty Carino how these online betting companies are reeling in younger users.
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